Skip to main content
Ashenmarch is a GPS territory game. You run or walk in the real world; your routes claim and defend land on a shared map, build your noble house, and raise your rank. There’s no way to lose your account or be eliminated — only ground can change hands. Every activity is a campaign (we use feudal words — a “campaign” or “march” instead of a “run”). One campaign can claim new land, reinforce land you hold, build walls, contest a rival’s territory, earn rank points, and — if it’s a personal best — earn you an item. The core promise: everything is measured against your own baseline, so a beginner’s personal best counts exactly as much as an elite’s.
Need help or want to reach us? Email support@ashenmarch.com or join the Ashenmarch Discord — the fastest way to get an answer, find a court, or report anything odd.

​
Your first campaign

1

Sign up and forge your house

Log in with Apple, Google, or email. Name your noble house and design your coat of arms — it marks everything you conquer.
2

Run a loop

Go run or walk a route that closes a loop — at least 500 m around, enclosing at least 5,000 m². Record it in the Ashenmarch app with live GPS, or let it import from Strava.
3

Claim your first Outpost

On sync, the enclosed area becomes your territory at Outpost tier, painted in your colours with your crest at its heart. Your Herald announces the claim.
4

Build from there

Run the same ground to fortify it toward Citadel. Run out-and-backs to raise Walls. Overlap a rival to start a siege. Every kilometre works for your house.

​
Two ways to play

  1. Record in the Ashenmarch app with live GPS — the full experience, with the live war map, auto-pause, and route guidance.
  2. Connect Strava — your activities import automatically and run the same game logic. Strava is a data connection, not a sign-in; disconnect any time.
Both paths are equal citizens — a Strava-imported loop claims exactly like a live-recorded one. Many players record in the app they already love and let Ashenmarch turn it into conquest.

​
Can I lose?

There’s no defeat state and you can’t be eliminated. Your rank history and total-ever-claimed milestones are permanent — only current territory can change hands, and lost ground can always be retaken. The design principle is: never create helplessness.

​
Explore the guide

The March

The live experience — war-map, crossing heralds, auto-pause, recovery.

After a March

Your spoils summary and every way a march can resolve.

Conquering Land

Claims, tiers, fortification, effort, decay, walls, and districts.

War

Sieges step by step, defending, and the War Council.

Scouting & Spoils

Writs, scout reports, prosperity, and treasure caches.

The Treasury

Earning Gold — tribute, looting, and what your holdings pay.

The Market

What Gold buys — and why it’s never pay-to-win.

Heraldry

Your coat of arms, augmentations, crests, and cosmetics.

Sellswords

Hiring mercenaries — bounded steel and the Sellsword’s Mark.

House & Court

Rank, courts, vassals, and shared territory.

Kingdom Regions

Provinces, and how courts win them.

Sharing

Share cards, Huzzah, and summoning friends.

The Herald's Dispatch

Your feed of the realm, and notifications.

Game Reference

Every number in one place — minimums, timers, thresholds, and costs.

Your Account

Membership, privacy, age, Strava, and your data.

Ways to March

Strava, Apple Health, Garmin, and watch apps.

​
Membership

Every new player gets a 30-day free trial with full access. After the trial, membership is $7.99/month or $59.99/year, purchased and managed through the App Store or Google Play. See Your Account for what happens if it lapses (short version: your history is permanent; only current ground is at stake).

​
Join the community

The realm gathers on Discord — find rivals and court-mates, get help from other players and the team, hear about updates first, and shape the game with your feedback during the beta.

Join the Ashenmarch Discord

The fastest way to get an answer, find a court, or report something odd.
Question not answered in this guide? Ask on Discord or email support@ashenmarch.com. Game values in this guide (distances, timers, costs) reflect current live settings and may be tuned over time — the Game Reference is refreshed when they change.